Generic Brand Anyone?

This a prime example of advertising gone awry, take a look at what happened when Motrin posts a video on their website Saturday and ends up with some very outraged moms. Twitter and many other blog spots were all hopping with comments, which led to the ad being taken down from the Motrin website and I’m sure some very sincere apologies being issued.

The ad as seen below targets moms as baby wearers which they depict obviously causes pain. My son is now 19 years old and since he out weights me by about 80 pounds it may not be an issue for me personally, at the moment. However, from the time he was born until he was too big to fit in one of the handy baby wearing devices I was a proud member of the sling, pouch, front baby carrier epidemic popular for quite some time.

Advertisers should be aware of the response that can occur when people are deeply offended. In this example, the rapid execution that came with the sharing of this news was precise by mothers that banded together. It’s already Tuesday and the conversation is still going on the Twitter page, #motrinmoms, set up and shared in record time upon the discover.

When you miss the mark in today’s world it really hurts. One would think a little more research and/or possibly a testing with some real moms would have been in their best interest.