Advertising is no small industry with an estimated $200 billion spent annually, but one that affects all of us. Author Laura Kimball explores just how advertising today is changing our lives in her new book, Getting You Online and Keeping You There.
PRLog (Press Release) – Nov 10, 2008 – Her latest book covers the shift in advertising to get people online for a more interactive experience. With topics such as changing privacy policies that dictate the amount of information that can now be collected and used about individuals for targeted advertising to shifting budgets. The latest trends in both marketing and advertising are all covered for a comprehensive view. This engaging book is a great collection of information for anyone interested in today’s changing market.
Read the entire release at PRLog.
Thursday, November 13, 2008
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