Not Much Holiday Cheer This Year

With one of the busiest shopping days of the year fast approaching, retailers are not holding their breath that the holiday season will be full of cheer. While we will all have to wait to tally the ad spends for the last quarter one thing is for sure they are going to be disappointing. The economic doom and gloom seems to have everyone holding on to their wallets for dear life, that includes consumers and advertisers alike.

Offering better customer service options seems to be the typical pitch for now, Wal-Mart is advertising more available cashiers and Kmart has brought back the layaway policy, which should hit home for those facing maxed out credit cards. For most retailers going after the early shoppers in hopes of getting any sales they can is also the current effort with the typical focus on discounts and low cost gift ideas.