The Super Bowl Ad Recap

What was your favorite ad? For those of you watching the game or catching the ads online I’m sure you have noticed a rather conservative presentation across the board, most are saying it was a rather toned down year from those in the past. On the field, it was the game winning catch by Santonio Holmes that got everyone’s attention in the fourth quarter of the game. As for the Super Bowl ads, there were plenty of them, 69 to be exact, which brought in a record setting $206 million for NBC, a whopping $261 million total for the day.

The mix accurately described in advance was rather predictable. GoDaddy was in my opinion the only risk taker with their “Enhanced” ad with Danica Patrick. The Budweiser Clydesdale commercials were a hit with members of the party I attended, it also happened to be my personal favorite and according to NBC’s Top Rated the “Stick” was amongst fan favorites as well.


I always find the various Top Ten Lists interesting, as they tend to vary greatly. There are the TiVo highlights based upon a sample audience measurement, then there is a poll from Fox Sports, and of course, NBC listed all the ads with an option to sort by Top Rated. Surprisingly enough only one came in the top 10 across all 3 lists, it was the Dorrito’s: Crystal Ball commercial.

With all that money spent on those great ads the next question is how effective will the advertising prove to those that purchased the $3 million dollar per 30 second spots. How many of you are running off to Denny’s this morning for your Free Grand Slam breakfast. If you do take them up on the freebie, will it have you returning in the future?