It’s always about the marketing! I was watching Good Morning America yesterday when I see a women being interviewed for her New Year’s resolution to find a husband in 52weeks. She launched a website to promote herself, which of course includes videos and lots of personal information. I am not really a fan of the New Year’s resolution, it always seems like people set themselves up for failure with unrealistic expectations like lose a billion pounds, quite smoking 2 packs a day, find a husband in a year, but that's just me. What I found strange about this particular resolution was the strategy around implementing the plan.
Here is a person sitting on national television talking about her mission to find a husband by making it easy for people to get to know her by using her website. I can only imagine the amount of traffic her site received after being on GMA.
I wonder if her marketing will pay off?
Do you think she will find Mr. Right by advertising herself online as wife material?
How many of you would go this extreme to find a mate?
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Author Laura Kimball writes about how today's marketing is changing our daily lives. Advertising is everywhere and we continue to be inundated with information from all angles every day. The book explores not only the tactics used by marketers to get us online but also the impacts on our society from changing our younger generation to effects on our daily routines. Post your comments about advertising here and find out more at keepingonline.com
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